Advertising Disclosure

Last updated: January 18, 2026

At Clearwell, we are committed to transparency in all our business relationships and advertising practices. This Advertising Disclosure explains how we generate revenue through advertising, affiliate partnerships, and sponsored content.

We believe in honest communication with our visitors and customers. This disclosure helps you understand any financial relationships that may influence the content you see on our website.

Our Commitment to Transparency

We are committed to maintaining the trust of our visitors and customers. To that end, we make the following commitments:

• We clearly identify all paid partnerships, sponsored content, and affiliate relationships
• We only recommend products and services we genuinely believe in
• Our editorial content remains independent of advertising relationships
• We comply with all applicable advertising standards and regulations
• We prioritize the interests of our customers and visitors
• We maintain honest and accurate representations in all our communications

Affiliate Relationships

What Are Affiliate Partnerships?

We may participate in affiliate marketing programs, which means we may earn commissions when you click on certain links and make purchases. These affiliate relationships help support our business and allow us to continue providing valuable content and services.

How Affiliate Links Work

When we include affiliate links on our website:

• You may be directed to a third-party website or retailer
• We may receive a commission if you make a purchase through that link
• The price you pay is not affected by our commission
• We only recommend products and services that align with our values
• Our recommendations are based on quality and relevance, not commission rates

Affiliate Programs We May Participate In

We may have affiliate relationships with:

• Eco-friendly cleaning product manufacturers and retailers
• Sustainable home goods suppliers
• Environmental certification organizations
• Professional cleaning equipment providers
• Green living and sustainability platforms

Our Product Recommendation Policy

We maintain strict standards for product recommendations:

• We only recommend products that meet our eco-friendly standards
• We prioritize products we have personally tested or researched
• We provide honest assessments of both benefits and limitations
• We disclose when we have not personally used a recommended product
• We regularly review and update our recommendations

Sponsored Content

What Is Sponsored Content?

Sponsored content is material created in collaboration with or funded by a brand, advertiser, or partner. This may include articles, blog posts, videos, social media content, or other materials that have been paid for or influenced by a third party.

How We Identify Sponsored Content

We clearly label all sponsored content with disclosures such as:

• "Sponsored by [Brand Name]"
• "In partnership with [Brand Name]"
• "Paid promotion"
• "Advertisement" or "Ad"
• "This post contains sponsored content"

These disclosures appear prominently at the beginning of the content so you can make informed decisions about the information you consume.

Our Sponsored Content Standards

When we create sponsored content:

• We maintain editorial control and creative independence
• We only partner with brands that align with our eco-friendly values
• We ensure all claims are accurate and substantiated
• We provide honest opinions and balanced perspectives
• We disclose any limitations or potential conflicts of interest
• We reject partnerships that would compromise our integrity

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks may include:

• Google AdSense or similar display advertising platforms
• Contextual advertising services
• Retargeting and remarketing platforms
• Native advertising networks

These advertising partners may use cookies and similar technologies to serve relevant advertisements based on your browsing activity.

Behavioral Targeting and Personalization

Third-party advertisers may use behavioral targeting to display personalized ads. This involves:

• Collecting information about your browsing behavior across websites
• Using cookies and tracking technologies to build interest profiles
• Displaying ads based on your inferred interests and preferences
• Measuring ad performance and effectiveness

You can learn more about how we use cookies and manage your preferences on our Cookie Policy page.

Ad Content Standards

While we do not control the specific ads displayed by third-party networks, we:

• Select advertising partners with strong ethical standards
• Implement filters to block inappropriate or offensive content
• Monitor ad quality and user feedback
• Take action to remove problematic advertisements when identified
• Prioritize user experience and website performance

User Rights and Controls

Managing Your Ad Preferences

You have several options to control the advertising you see:

• Cookie Settings: Manage your cookie preferences through our Cookie Policy page or browser settings
• Browser Controls: Use your browser's privacy settings to block or limit tracking
• Ad Blocker Software: Install browser extensions that block advertisements
• Privacy Tools: Use privacy-focused browsers or search engines
• Opt-Out Programs: Visit industry opt-out pages to limit behavioral advertising

Opt-Out Resources

To opt out of personalized advertising, you can visit:

• Your Online Choices (for EU visitors)
• Digital Advertising Alliance opt-out page
• Network Advertising Initiative opt-out page
• Google Ad Settings for Google advertising

Data Collection and Privacy

For detailed information about how advertising partners collect and use your data:

• Review our Privacy Policy for our data practices
• Check the privacy policies of advertising networks
• Exercise your rights under data protection laws (GDPR, CCPA, etc.)
• Contact us with any privacy concerns or questions

FTC Compliance

We comply with the Federal Trade Commission (FTC) guidelines regarding endorsements and testimonials, as well as UK advertising standards. This means:

• We disclose all material connections with advertisers and partners
• We clearly identify paid endorsements and sponsored content
• We ensure all claims are truthful and substantiated
• We provide clear and conspicuous disclosures
• We regularly review our practices for compliance
• We maintain documentation of our advertising relationships

Editorial Independence

We maintain a strict separation between our editorial content and advertising:

• Our service recommendations are based on quality and customer value
• Advertisers do not influence our editorial decisions or content
• We provide honest assessments regardless of financial relationships
• We clearly distinguish between editorial content and advertisements
• Our eco-friendly standards apply to all content, paid or unpaid

If you ever feel that our content has been inappropriately influenced by advertising relationships, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites, some of which may be affiliate links or paid partnerships. Please note:

• We are not responsible for the content or practices of third-party sites
• Third-party sites have their own privacy policies and terms
• We encourage you to review policies before engaging with third parties
• We do not endorse all content or practices of linked websites
• Links do not imply sponsorship, endorsement, or approval unless stated

Updates to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices, partnerships, or legal requirements. When we make changes:

• We will update the "Last updated" date at the top of this page
• Material changes will be clearly communicated
• We encourage periodic review of this disclosure
• Continued use of our website constitutes acceptance of updates